What It Means That OpenAI Opens ChatGPT to Businesses With Profiles and Business Agents — November 11, 2026
· CompaniesAutomation
Flash edition: OpenAI lets companies claim their profile in ChatGPT and see mentions and clicks. What to do now and why to measure before paying for the agent.
Flash edition. On Tuesday, November 10, OpenAI opened "Businesses in ChatGPT" in beta: companies can claim their profile inside ChatGPT, correct their details and see how often it mentions them. It is the Google business listing, but inside the assistant that 1.2 billion people already use every week.
What happened
According to the official announcement, from the new Business Hub a company claims its business and, once verified, updates its key details and uploads product feeds with pricing and availability. The dashboard shows aggregated data: mentions, website clicks and the topics of conversations where its website is cited. OpenAI says it does not show users' conversations and only shares figures when there is enough volume. Companies can also set up a Business Agent, an agent that answers questions about their offering inside ChatGPT, and sponsor it as the destination for ChatGPT Ads. Reuters notes that the agents start only with online stores and online service businesses in the United States. TechCrunch adds that OpenAI has not detailed how verification works, and recalls that in March it retired its attempt to sell on commission inside the chat.
Why it matters
Until now you had no way of knowing what ChatGPT said about your company or how often it recommended you. The profile is open, on paper, to any eligible business wherever ChatGPT operates, Spain included; the agent and its sponsored version, for now, are not. As we saw with one ChatGPT search for every five on Google, customers find you there too: if you don't fill in your profile, ChatGPT describes you with whatever it finds elsewhere.
For your company
- Claim your profile this week. Just as you did with Google: correct name, opening hours, services and prices. If you sell on Shopify, connect your store from its admin.
- Measure before you pay. Log the mentions and clicks the dashboard gives you for a month; with that baseline you will know whether a sponsored agent pays off when it reaches your market.
- Write the answers before the agent. The ten questions customers ask you most, with the right answer, are the raw material of any Business Agent.
AI First step: controlling the data AI uses to talk about you is the first step for it to work in your favor; the agent comes later.
Frequently asked questions
Can a Spanish company claim its profile in ChatGPT?
According to OpenAI, yes: the profile is open to any eligible business located where ChatGPT is available. Business Agents, however, are only available in the United States, for e-commerce and online services.
Does my company see what users ask ChatGPT?
No. OpenAI says it does not share conversations or chats with the agent: only aggregated figures, and only when there are enough interactions.
How much does it cost?
OpenAI has not published a price for the profile or the agent; only sponsorship goes through ChatGPT Ads. Our take: claiming the profile commits you to nothing; pay only with your own figures in front of you.